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HaasHaus
Thomas Haas
Phone: 407.718.2323 Email: thomas@haasha.us
Information
Who (About)
Where (Contact)
Work
Logos and Corporate Image
Printed Materials (Print Media)
Web Design and Development
Large Scale and Other Work
Baypointe Homes Villas at Woodsmere direct mail postcard
Project: Direct mail postcard
Size/Scope: 8.5"w x 5.5"h
Work: Selection of photographer, commissioning of photo shoot, art direction prior to and during shoot, copywriting, all design and production
Info: Client gave free reign regarding the presentation of the property, providing only the location and upgraded standard amenities as key selling points.
Client: Baypointe Homes
HBOI PWD Book

HBOI PWD Book

HBOI PWD Book
Project: Retrospective Book
Size/Scope: 9"w x 12"h x ~72 pgs.
Work: Collaboration on outline and scope of book, interviewing of Executive Director, transcription, copywriting and editing, compiling of textual and photographic content, all design and production work on book.
Info: Client provided large amounts of raw material. The project required the development of a full understanding of the program and its history in a very short period of time, in order to develop the outline and overall structure of the book.
Client: Harbor Branch Oceanographic Institute / DMMRC
Watson Realty Corp. Relocation Department advertisement
Project: Magazine Ad
Size/Scope: 8.5"w x 11 "h
Work: Concepting of ad, procurement of stock photo, copywriting, all design and production
Info:

Client provided existing advertising materials for branding and identity reference, and not much else. The initial project meeting consisted of the client request (paraphrased): "We need an ad for our relocation department; do your thing and make it good."
Client: Watson Realty Corp.
Citizens Trust Mortgage Comprehensive Mortgage Planning brochure
Project: Trifold Brochure
Size/Scope: 4"w x 9 "h (12"w x 9"h flat)
Work: Collaboration with client on brochure concept and scope, procurement of stock photographic material, nominal copywriting, all design and production
Info: The client's overall corporate style was rebuilt through this and other materials designed for them. The relatively final core of the copy was provided by the client, and the scale and design of the project was determined during the initial design process.
Client: Citizens Trust Mortgage Corp.
Project: Bifold Brochure
Size/Scope: 9"w x 4"h (9"w x 8"h flat)
Work: Collaboration with client on brochure concept and scope, procurement of stock photographic material, statistical research and editing, nominal copywriting, all design and production
Info: The general points for the copy were provided by the client, and the scaling, design, research, and copywriting for the project were completed without significant further input.
(The piece opens upward from the front cover. Images at left: front, inside spread, back)
Client: Citizens Trust Mortgage Corp.
Project: Pocket Folder
(Presentation Folder)
Size/Scope: 9"w x 14.5"h final size
Work: Ground up design per rough concept meeting, procurement of stock photographic material, all design and production
Info: One of the first pieces designed for the client following the initial brand and style concept meeting. The client's requests and position in the market led to the implementation of an elegant but tropical feel for their brand.
Client: Citizens Trust Mortgage Corp.
Project: Pocket Folder
(Presentation Folder)
Size/Scope: 9"w x 12"h final size
Work: All design and production
Info: Client provided photo and minor copy.
Client: Central Florida Periodontics and Implantology
Project: Promotional Sheet (front)
Size/Scope: 8.5"w x 11"h
Work: Concepting of piece, procurement of stock photographic material, copywriting, all design and production
Info: The setting for the use of the piece (Healthcare Information Technology (IT) conventions) was provided by the client, with little to no content input. All contact and event related information was placed on the back of the piece on the fly, as needed by the client's recruiters.
Client: Snelling Executive Search / Snelling Personnel Services
Alumnae Achievement Awards 2011 program cover
Project:

Event Program
(cover shown)
Size/Scope: 8.5"w x 11"h
Work: Selection of imagery, all design and production
Info: Design was updated to align with the College's new visual identity.
Client: Wellesley College
Wellesley Reunion brochure cover
Project: Brochure
(cover shown)
Size/Scope: 8.5"w x 11"h
Work: Selection of images, copywriting, and all design and production
Info: The 3-panel 11" x 25.5" brochure is distributed to all alumnae in reunion classes.
Client: Wellesley College
Wellesley Reunion save the date postcard
Project: Direct mail postcard
Size/Scope: 4.25"w x 5.5"h
Work: Preparation of graphics, all design and production
Info: The card was intended to have a nod to Warhol and Lichtenstein and quickly catch repicients' attention.
Client: Wellesley College
Convention brochure cover
Project: Convention Brochure
Size/Scope: 8.5"w x 11"h
Work: Concepting of piece per the client provided tagline, procurement of stock photographic material, photoshop work, all design and production
Info: The client typically preferred rather 'off the wall' looks for their annual events. (Brochure cover is shown, internal content is primarily bulleted information, convention floor diagrams, and forms.)
Client: Florida PHCC (Plumbing, Heating, and Cooling Contractors Association)

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Copyright 2008 Thomas Haas. All rights reserved.